While attending the Ontario College of Art & Design (OCAD), Adam swapped his pencils for records and got into DJing and throwing parties. He left the design program early and co-founded a record shop, which quickly led into radio shows, music production, A&R, and residencies in some of Toronto’s landmark nightclubs, and performing in cities such as London, New York, Tokyo and Tel Aviv.
Adam then went on to launch his own brand, Jellyfunk – a borderless creative boutique design and music studio. Since its inception, Jellyfunk has designed, produced and collaborated with brands such as MTV, Space Channel, and Virgin, with plans to launch an in-house label in the very near future.
Adam has retained Kupid’s Play Management for licensing and touring.