Kupid’s Play is no ordinary media company. We are a force for change, dedicated to raising global consciousness and making a positive impact. What brings us to work every day is the millions of people we can inspire worldwide to live with greater happiness, purpose, and a deep understanding of our interconnection.

But our mission goes beyond inspiration. We know every human being has the right to live without fear, have the food and shelter they need, and feel loved. That's why we were created. As the for-profit arm of a vast philanthropic vision, we are the primary funders of two multinational charities.

DRIVEN
by love

Parvati Foundation’s work is history in the making, setting new benchmarks for the ecological protection that allows all life on Earth to thrive. Working at the policy level to safeguard our planet for now and future generations, it has official status with the United Nations and speaks at UN events and the World Economic Forum, and has the support of luminaries from Harvey Goldsmith to Jane Goodall to over 30 Nobel Laureates within its first decade of operations. It took the unprecedented step for an NGO of writing the Marine Arctic Peace Sanctuary (MAPS) Treaty to update international law. The largest ocean preservation area ever, MAPS protects everyone on the planet from needless famine, war, displacement, and extinction.

Gift the World exists to nourish the world in body, mind, and spirit. Its self-sustaining charitable business model generates funds for aid while uplifting humanity and inspiring people to care for others. Initially partnering with other globally recognized NGOs to deliver immediately needed aid, it also works to develop essential infrastructure for ongoing aid, such as hospitals, education centres, employment and training facilities, meditation centres, and regenerative organic farms.

Targeting the global problems of apathy, despair, and divisiveness at the root, Gift the World’s ultimate goal is to create a world where poverty is a thing of the past.

WE MAKE BOTH LIFE-SAVING
MISSIONS POSSIBLE

Kupid’s Play makes both these life-saving missions possible. It amplifies the content of Gift the World to catalyse a profound shift in our world’s collective thinking and compel change at all levels of government to support the greatest good. Even when we achieve these monumental feats, we will continue to use the power of mass mainstream media in service to all life. Because at our core, we are driven by love.

OUR MISSION

At Kupid’s Play our mission is to immerse people in a world of joy and inspiration through our wide range of creative endeavours. With our record label, book publishing, magazine publishing, immersive events, and media arts, we craft unforgettable content, products, and experiences that deeply resonate in the hearts and minds of our audience.

OUR VALUES

At the core of Kupid’s Play are values that shape every aspect of our work:

  • Uncompromising Quality: We are relentless in our pursuit of excellence, consistently delivering content, products, and experiences that exceed expectations.

  • Unleashing Innovation: Every day, we challenge the status quo, push boundaries of possibility, and capture the imagination of our audience with ground-breaking ideas.

  • Celebrating Diversity: We wholeheartedly embrace the beauty of diversity in all its forms, fostering inclusive spaces for artists and creators from every background.

  • Powerful Collaboration: Knowing that the whole can surpass the sum of the parts, we form strong partnerships with artists, authors, musicians, and other creative professionals to create captivating works of art.

  • Unwavering Integrity: We conduct ourselves with integrity, honesty, and transparency in all our interactions and business practices.

OUR WHY

We believe in the transformative power of art and creativity to inspire, heal, and connect people. By sharing meaningful stories, captivating music, and immersive experiences, we work towards a world that resounds with peace and harmony.

In the time it takes to play a pop song, 18 children die from hunger. We are committed to music that speaks to the heart in every note and move people to care for others. The biggest shortage in the world isn’t food—it’s love.

Feed the World

All over the world, people have to flee their homes or hide in shelters to survive war. Lands that should have grown food are filled with mines. We need to defuse the anger, hatred and revenge that threaten all life. Our music, video, words, and events support inner and outer peace.

Declare Peace

This overheating planet is choking on carbon emissions, leading to devastating wildfires, droughts, floods, and storms. But the worst disaster of all is our collective apathy. Our creative content cools minds, warms hearts, and creates the largest protected area in history to safeguard our planet’s air conditioner.

Keep it Cool