OUR MISSION
Kupid’s Play is no ordinary media company. We are a force for change, dedicated to raising global consciousness and making a positive impact. What brings us to work every day is the millions of people we can inspire worldwide to live with greater happiness, purpose, and a deep understanding of our interconnection.
But our mission goes beyond inspiration. We know every human being has the right to live without fear, have the food and shelter they need, and feel loved. That's why we were created. As the for-profit arm of a vast philanthropic vision, we are the primary funders of two multinational charities.
WE MAKE BOTH LIFE-SAVING
MISSIONS POSSIBLE
Parvati Foundation’s work is history in the making, setting new benchmarks for the ecological protection that allows all life on Earth to thrive. Working at the policy level to safeguard our planet for now and future generations, it has official status with the United Nations and speaks at UN events and the World Economic Forum, and has the support of luminaries from Harvey Goldsmith to Jane Goodall to over 30 Nobel Laureates within its first decade of operations. It took the unprecedented step for an NGO of writing the Marine Arctic Peace Sanctuary (MAPS) Treaty to update international law. The largest ocean preservation area ever, MAPS protects everyone on the planet from needless famine, war, displacement, and extinction.
Gift the World exists to nourish the world in body, mind, and spirit. Its self-sustaining charitable business model generates funds for aid while uplifting humanity and inspiring people to care for others. Initially partnering with other globally recognized NGOs to deliver immediately needed aid, it also works to develop essential infrastructure for ongoing aid, such as hospitals, education centers, employment and training facilities, meditation centers, and regenerative organic farms.
Targeting the global problems of apathy, despair, and divisiveness at the root, Gift the World’s ultimate goal is to create a world where poverty is a thing of the past.
Kupid’s Play makes both these life-saving missions possible. It amplifies the content of Gift the World to catalyze a profound shift in our world’s collective thinking and compel change at all levels of government to support the greatest good. Even when we achieve these monumental feats, we will continue to use the power of mass mainstream media in service to all life. Because at our core, we are driven by love.
In the time it takes to play a pop song, 18 children die from hunger. We are committed to music that speaks to the heart in every note and move people to care for others. The biggest shortage in the world isn’t food—it’s love.
Feed the World
All over the world, people have to flee their homes or hide in shelters to survive war. Lands that should have grown food are filled with mines. We need to defuse the anger, hatred and revenge that threaten all life. Our music, video, words, and events support inner and outer peace.
Declare Peace
This overheating planet is choking on carbon emissions, leading to devastating wildfires, droughts, floods, and storms. But the worst disaster of all is our collective apathy. Our creative content cools minds, warms hearts, and creates the largest protected area in history to safeguard our planet’s air conditioner.
Keep it Cool